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Welcome to a comprehensive guide to everything you need to know about configurators.

Here we gather information about this often complex product category and help you find the right solutions and companies that can meet your needs. We list both Swedish and international companies offering different types of configurators, all to make your choice easier and more informed.

What is a Configurator?
A configurator is an advanced tool, usually in the form of an IT system, that companies use to manage and combine complex products based on their different components. By using a framework, the configurator can efficiently combine both physical products and business services while managing dynamic prices. Configurators play a critical role in modern business processes, especially when it comes to offering customized solutions to customers.

There are mainly three types of configurators:

Product configurators

This type of configurator is used to customize and assemble physical products based on the customer’s specific needs and preferences. For example, a customer can customize their new car by choosing different features and accessories.

Sales configurators

This type of configurator focuses on supporting the sales process by offering sellers and customers a tool to quickly and easily configure offers and prices based on customer requirements and market conditions.

Spatial configurators

This type of configurator is used to spatially configure a room or environment. For example, how a laboratory is set up with which instruments or how a kitchen can be planned.

“A configurator is the key to simplifying complex choices and personalizations, allowing users to create tailored solutions that meet their specific needs and preferences.”

BUSINESS ADVANTAGES

Implementing a configurator in your business operations can bring many benefits, depending on the products or services you offer. In general, configurators help to:

Reducing the number of returns

Allowing customers to specify their needs and preferences reduces the risk of mispurchases, which in turn reduces the number of returns.

Shortening sales cycles

A configurator enables the sales team to offer tailored solutions quickly and efficiently, leading to shorter sales cycles.

Reducing training time for sales

Configurators simplify product training for salespeople by providing a user-friendly tool to understand and demonstrate the product range.

135%

increased sales

500%

increase in quotations

80%

reduced number of online returns

30

increase in average order value

CONFIGURATOR SUPPLIERS

The market for configurators is extensive, with both domestic and international players offering a range of solutions. Here are some examples of prominent companies in the field:

Animech

A Swedish company specializing in 3D configurators. Animech develops innovative and unique solutions that allow customers to visualize and customize products in 3D, improving both the customer experience and the sales process. Configuration without compromise, available on the web and all devices.

Oracle

Oracle Corporation is known for its leading database management systems, especially Oracle Database, and its comprehensive cloud services under Oracle Cloud. In addition, Oracle provides middleware solutions, hardware products, technical support, and consulting services, making them a key player in the technology and IT industry.

Configure One

Configure One is a company that specializes in product configuration and price quote (CPQ) solutions. Their main product is a CPQ program that helps companies manage complex product configurations, generate accurate prices, and create quotes quickly and efficiently.

Combinum

Combinum lets you manage the configuration, pricing and quoting of complex products, but it doesn’t stop there. Combinum is a complete configurator with support for running 3D visualization, creating smart reports, generating bills of materials and much more.
Combinum runs just as well on your own server as in the Microsoft Azure cloud service.

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Everything you need to know about configurators in one place