3D on the web

Benefits of 3D on the Web

In today’s rapidly evolving digital landscape, 3D visualization is playing an increasingly important role on the web. The technology provides businesses and customers with a richer and more engaging experience, which is crucial to staying ahead in the market. Here’s an overview of why 3D on the web is so beneficial, as well as common uses and specific benefits of 3D visualization.

Why 3D on the Web is the Future

Improving the customer experience

3D visualizations on the web offer an interactive and dynamic user experience that traditional two-dimensional images and texts cannot match. Customers can rotate, zoom and interact with the product in real time, providing a deeper understanding of the product’s appearance, function and quality. This increases customer confidence and can lead to faster and more informed purchasing decisions.

Higher Conversion Rate

When customers get a more accurate and realistic picture of the product, the risk of buyer’s remorse and incorrect orders is reduced. This clarity and transparency can lead to higher conversion rates, as customers feel more confident about their purchases. 3D visualizations can also reduce returns and complaints by ensuring that the customer knows exactly what they are getting.

Competitive advantage

Offering 3D visualization on the web can differentiate a company from its competitors. It shows that the company is at the forefront of technology and is committed to offering the best possible customer experience. This can be a deciding factor in a customer’s decision to choose your brand over another.

Better Marketing

3D visualizations can be used in marketing materials to create more engaging and memorable campaigns. They can be used in social media, advertisements and other digital platforms to capture the attention of customers and showcase products in a more appealing way.

Common uses

E-commerce

In e-commerce, 3D visualizations are used to enhance product presentation. Customers can see detailed 3D models of products such as clothing, furniture, electronics and jewelry, helping them make better purchasing decisions.

Automotive industry

Car manufacturers and dealers use 3D configurators to allow customers to customize and visualize cars online. Customers can choose colors, rims, interior materials and accessories and see how their choices affect the look and function of the car.

Fashion and Design

In the fashion industry, 3D visualizations are used to show clothes and accessories on models or as part of a virtual catwalk. This gives customers a better idea of how the garments will look and fit on a real person.

Furniture and interior design

In furniture and interior design, 3D visualizations are used to show how furniture and fittings look in different environments. Customers can see how different pieces of furniture fit together in a room, adjust colors, materials and placement to get a better idea of the end result before making a purchase.

Try out different 3D experiences on the web

Fjällräven “Kånken Me” 3D Configurator: LINK

Ewellix Virtual 3D Showroom: LINK

ELFA “Planner” 3D Builder: LINK

Digital 3D Twin with extremely high quality: LINK